PANAJI : Buoyed with its ad campaign with megastar Amitabh Bachchan its ambassador, Binani cement has introduced its new look for premium quality cement.
“Cement companies never thought of branding itself. It was we who have started this concept,” Mr Vinod Juneja, Managing Director, Binani group of industries, told reporters here.
Chairman of Binani Industries Mr Braj Binani unveiled its new look at a ceremony held in Goa on Wednesday. Mr Juneja said that the advertisement campaign for Binani Cement has been very attractive and innovative right from the beginning.
“Ad campaign with Big B has not only created the brand pull but also benefited Binani’s dealers in terms of margins and an identity,” he said.
Mr Juneja said that Binani is rebranding itself and is not relaunching the product. – PTI