The Binani Group’s Information Services business unit is known as Asian Industry, a wholly owned subsidiary of Binani Metals Ltd is a media enterprise of Braj Binani Group. Seth Govardhandas Binani founded this business unit in 1948 with an aim of connecting the entire metals and mining industry through its publications. Today, AIISPL has three divisions under its umbrella.-Publishing, Media, and Trade Events.
The publishing house has a portfolio of trade journals, which provide information on the latest happenings in the metals, construction, and infrastructure industries. As these publications have become indispensible to the metals and mining industry, subscriptions (print and digital) have soared past 50,000.
In addition, AIISPL actively organizes trade events, seminars, workshops, conferences, and exhibitions to enable professionals to interact and network within the industry.
To leverage the opportunities in the media sector and to cater to media service requirements of the Braj Binani Group of Companies, AIISPL opened a specialized division in 2010 called MediaMagix. This unit is engaged in developing tailor-made communication programs and material for all the group companies. It also has the mandate for drawing up effective media plans and releasing advertisements to ensure maximum reach and exposure at minimum cost.
Introduced in 2003, MMR events regularly conducts seminars, workshops, and trade shows covering a wide spectrum of industries, such as steel, foundry, recycling, ship-building, aluminium, metals with an objective of creating an interactive networking platform for the mineral and metal industry. These events not only open a global window for metal and mining industry but also facilitate in enhancing business.