Cement is sold under the brand name 'Binani'. The strong brand is skilfully supported by a widespread distribution network comprising of 2808 dealers and 76 market organisers. The Company pioneered the cash and carry system in its markets as against the normal credit policy followed by the Industry.

In domestic markets, the Company is one of the leading players in the Northern India and parts of Western India. It is also one of the leaders in Rajasthan with a market share of 13.9 % and that of 10.2% in Gujarat. The Company is active in the OPC as well as the PPC markets, with an OPC: PPC product mix of about 71:29 in FY 2005, 63:37 in FY 2006, 51:49 in FY 2007 and 43:57 in FY 2008.

Binani Cement Limited (BSE Scrip Code: 532849), a key leader in the Indian cement industry, is expanding its operations aggressively in International Markets to attain competitive advantage in terms of cost, logistics, resources etc. and to increase its presence across the globe.

Binani International Cement is known for its high level of quality and consistency and is the most preferred brand in various countries like UAE, Sudan, South Africa, Tanzania, Madagascar and Namibia. Binani Cement will soon be available in Mauritius. This would give a strong boost to the infrastructure and real estate industry giving them access to the best International Quality Cement from Binani.